Marketing & Advertising: A Contractor’s Guide 2 hours – SRA1588

This course covers advertising, marketing, and branding for contractors, do’s and don’ts of effective advertising, referral networks, websites, business cards, vehicle and job signs, home & garden shows, social networking, Angie’s List, and more.  Instructor: Michael Stone, former residential contractor, author and consultant for over five decades. Author of “Markup & Profit: A Contractor’s Guide Revisited.”